Kolkata, Sep 13:  Eto Boro Satti is back again. This year Star Cement Ltd. has decided to gift the state the biggest Durga Puja Sharod Samman ever boasting a total prize mullah of whopping Rs 40 lakhs.  The award christened “Star Cement Eto Boro Satti Sarod Samman 2016—Utkorshe Arohan” will divide the state into three zones: North Bengal, South Bengal and Kolkata. For each zone the Shera puja will bag a cash prize of Rs 5 lakhs, followed by Rs. 2 lacs for the runners up & 1 lac for the 2nd runners up. Mr. Keshav Bhajanka, Director of Star Cement, said:”Durga Puja has long evolved from being just a religious festival to now engulfing in it creativity, art & joy & becoming a carnival of installation art. It is also a grand exhibition of creative art, sculpture and handicrafts. So we have decided to support this festival of art & culture by launching the biggest Sharad Samman ever.”

Mr. Sanjay Kumar Gupta, CEO of Star Cement, said: “The Eto Boro Satti Sharad Samman is different from its peers since the winners will be decided basis both jury evaluation & public voting. General people who vote for the best puja can win the top prize of a whopping Rs. 10 lacs. Additionally there are 50 grand prizes of Rs. 10000 each.” The judges for the award are Pt. Tanmoy Bose, elocutionist Jagannath Bose, artist Dipak Ghosh, Arjuna Awardee Mountaineer Debashis Biswas and designer Agnimitra Paul. Superstar Dev will be special guest at the launch. The voting process will be on through Sms, Toll Free, Website and Facebook. The voting lines will be open from now upto October 7 (2pm) and the awards would be given on October 8 on the day of Mahasaptami.

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